Innovation

Our Group’s cutting-edge capacitive surface enables seamless control of lighting, HVAC, audio-visual systems, and windows with a simple touch or gentle press. By introducing Hypertouch, we enhance surface aesthetics and continuity, eliminating the need for unsightly cover plates and external switches. This innovation elevates your spaces, ensuring meticulous attention to detail while providing optimal comfort and functionality.

Attract, our innovative and sustainable dry magnetic laying system for porcelain slabs, developed by Granitech—a brand under the Iris Ceramica Group—offers a groundbreaking solution. Unlike traditional methods that rely on glues or supporting structures, Attract introduces a new paradigm. What truly distinguishes Attract is its unwavering commitment to sustainability and waste reduction.
By utilizing a magnetic installation process, Attract promotes reusability and significantly reduces waste. The beauty lies in its simplicity: each ceramic slab can be swiftly and effortlessly removed without any demolition. This eco-friendly approach ensures that walls and floors can be renewed indefinitely, emphasizing both flexibility and environmental consciousness.

Design Your Slabs (DYS) represents an original technological service that unlocks the potential to imprint any image or illustration onto a porcelain slab. Whether originating from minimalist concepts or intricate designs, DYS transforms imagination into tangible decorative elements on the remarkable canvas of technical ceramics.
With DYS, you gain access to bespoke, one-of-a-kind projects, allowing you to craft an unprecedented visual impact within your design endeavors.

Unveiling a revolution in large-format porcelain, our 4D technology introduces a material with consistent visual appeal throughout. When cut, it reveals natural veining, subtle color variations, and intricate geometric designs—seamlessly merging aesthetics and functionality. The boundary between surface and edge dissolves, creating a harmonious solution.
Available in a curated palette of colors, 4D embodies our commitment to re-engineering ceramics through technological innovation.

Offering a turn-key solution for architects, our ventilated façade system allows for both new-build projects and refurbishment of existing buildings to stand against environmental conditions by enabling a “dry” wall cladding solution. This technology, in combination with our high-quality porcelain material, not only provides an excellent aesthetic appeal, but allows natural ventilation within the structure, offering significant advantages in removing heat and moisture.